About Us
Mission:
To put in intense research and development in order to come with cheaper and sustainable alternatives to existing products in the market, without compromising in the quality.
Vision:
The vision is to make the ceramic industry “Aatmanirbhar” — self-dependent, through these partially or fully replaceable alternatives, and get rid of high prices supply of raw materials, and also reduce the overall cost of production.
Infrastructure
Infrastructure plays a vital role in the functioning of any manufacturer. Well equipped, efficient infrastructural setups always lead to a market revolution through the products it produces. We aim at being as efficient as possible, along with keeping in mind the environmental concerns and hazards.
Our infrastructure obviously involves our factories and warehouses, but the most important infrastructure we possess is our R&D lab. This drives all of our production and products. It can be called the ‘Heart’ of all our infrastructure.
R & D Lab
The ‘heart’ of our nfrastructure, this lab is located in the ‘Heart & Hub’ of the ceramic industry— Morbi.
Our lab possesses top-of-the-end technologies, like the XRF Technology and others to enhance our R&D process.
Centered around other manufacturers, we are constantly aware of the changes and difficulties the ceramic industry goes through and accordingly, we design our research and development.
This lab is what forms our identity as “Technical Trader” and enables us to serve the market and customers with cheaper, sustainable and quality alternative products.
Quality
Quality is the most obvious concern and priority every facturer has. While the technical ISO manuracturer nas Ile we possess the technica POLICY 9001:2015 and 9001:2018 certification, for us, the concern of our quality goes much beyond merely a Here, again our ideology of R&D helps us to navigate through various issues that emerge and resolve them through researched and tested solutions, which are more reliable and proven, rather only relying on certifications.
All our customers have always believed and expected that when it comes to quality, we will serve them with Something New, Something Different that always has some beneficiary in it for customers. We intend to continue this practice and always serve them with something more!
Workforce
Machines may produce the products, but one still needs manpower to run them. One needs manpower to sell them,and also needs experts to monitor them. The human touch is always necessary, is what we believe in.
We have total team of 50 people ranging from lab experts to the marketing team to the people who look after production to the people who make tea for us and always keep our offices, factories, warehouses and labs clean and sanitized. Each of them plays an equally important and irreplaceable role in what we do and what we envision to do. All our targets and vision are fulfilled due to the solid effort and intent this team puts!
Network
We have an extensive network in the industry spanned not only across India, but also in South-East Asia, Europe and Africa, which includes both the imports and exports we do.
Countries from where we import include Turkey, Greece, Spain, Egypt, Iran, Malaysia, Indonesia, Vietnam, Chinaand UAE.
Countries to which we export includes Vietnam, Thailand, Indonesia, Malaysia, Nigeria, South Korea, Taiwan and China.
As far as India is concerned, we can proudly say that we well connected and established across our entire country.
Sales & Marketing
In 2007, we had recorded a turnover of 4cr. in 2020, it reached to 48cr. By 2025, we envision to reach 100cr.
This is our plan and vision for our sales and marketing for those sales. We are proud to say that we could only reach this amount because of the reputation we earnt mostly and primarily through word of mouth! Yes, word of mouth is most efficient marketing way we focus on and work in that direction.
